A next generation experience is more than just delivering the same information on each screen. The digital experiences that users expect and that marketers can offer have changed radically.

This user experience drastically reduces the learning curve of new tools and self-service units. The growing demand for mobile devices has expanded information traffic since it can be managed in multiple operating systems.

A new generation of consumers with great harmony in the global era, are between 15 and 28 years old with very clear and distinct motivations to their predecessor generations.

Before they were recognized as the "Generation Y" children born between 1940 and 1960 and successors of "Generation X" (between 1960 and 1980). Then they called them the Millennials for the year 2000, and iGen for generation internet. But now they were baptized as Generation Why?

For marketers, that means that the expectations of consumers are higher than ever. It is no longer competing to offer the best experience in each category, but to provide the best experience a consumer has ever had.

Digital transformation challenges companies to reconsider their IT infrastructure. Traditional approaches applied to networks no longer meet the needs of businesses in the cloud and mobility era.

Currently, almost half of CIOs are considering the cloud for applications and infrastructure. Global IP traffic in the cloud is expected to represent more than two thirds of the total data center traffic

In addition, new cloud solutions allow IT organizations to align technology with business priorities in order to capture new revenue opportunities and offer new services. The adoption of the cloud will allow these services to be delivered more quickly and will continue to reduce the total cost of ownership of the infrastructure.

The Why's seek to connect family, work and social life. If before the profession was the most important choice in life, for the youngest the lifestyle is the maximum, even in the face of economic incentives. Therefore, aspects such as where to live, work environment or simply enjoy life are more important.

When choosing a job, they prefer companies where they can stand out and leave their personal mark. They privilege flexibility over job stability. They are creative and capable of performing several tasks at once.

Each time a company designs an experience raises the industry standard in the eyes of consumers. On the other hand, if the experience turns out to be frustrating, it is likely that the client is not willing to give it a second chance. Building a quality user experience is a challenge, especially in a context in which we all struggle to understand how and when to experiment with new technologies.

The most common aspects of consumers about what they expect from brands are:

Help me now!

53% of people leave the mobile site of a company if it takes more than 3 seconds to load.

Know me better

The personalization of the websites or applications generated an increase in the income of the companies.

Surprise me at any time

62% of people expect a constant experience every time they interact with a brand.

Instead of thinking about technology first, you have to build strategies based on imagining the experience that you would like to receive as a consumer and apply it to the company.